Hi Reader,
The two CEOs who spent years warning you that AI was coming for your job both walked it back this week.
Sam Altman told the Commonwealth Bank CEO he was “pretty wrong.” Dario Amodei — who once predicted AI would eliminate 50% of white-collar jobs — is now calling automation a productivity multiplier. Both have $1 trillion IPOs on the horizon.
You can read the reversal as investor spin. It probably is, at least partly. But strip away the optics and there’s something worth sitting with underneath it.
Even the people who built this technology are now saying the highest-value work is what AI can’t replicate. The judgment. The relationships. The accountability that belongs to a specific human being in a specific room.
A new column in PRovoke this week put it directly: AI’s biggest opportunity in PR isn’t content creation. It’s the strategy, the stakeholder read, the moment-by-moment calls that require someone who actually knows the context.
So here’s the prompt I wish I’d had two years ago. Not “use AI more.” Not “prompt better.” But: figure out exactly where you are the irreplaceable asset — and redesign your workflow around that answer.
👇🏽 Here’s the prompt:
🎯 Expert Mode: The “People-Amplification Audit”
Scenario: You’ve heard AI can handle up to 90% of your job. But nobody’s told you which 10% is yours. This prompt maps one real workflow, separates the automatable from the irreplaceable, and gives you a redesign you can run starting this week.
Instructions:
1️⃣ Pick one recurring task you do every week — media monitoring, briefing prep, client reports, draft pitches, social copy. Something with a clear trigger and a clear deliverable.
2️⃣ Break it into 5–7 discrete steps, from trigger to output. Write them out like a checklist.
3️⃣ Paste the list into Claude or ChatGPT with this prompt:
“Here are the steps in a weekly workflow I run. Classify each one in one of three ways: [AI can handle this autonomously] / [AI can assist, but I need to review] / [This requires my specific judgment, relationships, or accountability]. For everything in the third category, add one sentence explaining what human context or knowledge AI cannot replicate here.”
4️⃣ Review the output. For the human-required steps, add your own layer: what do you know — about the client, the stakeholder, the situation — that the model genuinely doesn’t?
5️⃣ Redraft the workflow with two columns: what AI runs, and what you own. Run it for two weeks and notice what changes.
Suggested Tool: Claude or ChatGPT
Why You’ll Love It
• It forces you to see your value clearly — not what you do, but what only you can do.
• The output isn’t just an insight. It’s a handoff document for an actual AI-assisted workflow you can start this week.
• It takes 20 minutes and changes how you think about your role for the next 20 years.
Even the CEOs who built the tools are now saying the 10% that expands to fill everything is the human part. This prompt helps you find it.
Talk soon,
Chris
