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Hi Reader,
Have you noticed how much content is starting to sound the same?
🚫 Perfectly structured.
🚫 Grammatically flawless.
🚫 Emotionally… flat.
Let’s face it. If you’re subscribed to this email, you’re probably using AI to help you with content. Or at least I hope you are.
And that’s a good thing.
But as more teams use AI to draft copy, a new risk is emerging. Not inaccuracy. Not speed. But sameness.
When everything is optimized, nothing stands out.
This week’s prompt helps you detect when your content feels overly polished, generic, or AI-smoothed and then sharpen it back into something human.
👇🏽 Here’s the prompt:
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Prompt of the Week
✍🏽 Expert Mode: The “Too Polished” Detector
Scenario:
You’ve drafted content with AI support and want to ensure it still sounds distinct, credible, and human.
Instructions:
1️⃣ Paste your draft into ChatGPT or Claude in Expert Mode.
2️⃣ Use this prompt:
“Review this content and identify where it feels overly polished, generic, or AI-smoothed. Highlight phrases that lack specificity or personality. Rewrite the content to sound more human, concrete, and grounded while maintaining professionalism.” 3️⃣ Compare the original and revised versions side by side.
4️⃣ Keep the specificity and texture from the rewrite, then adjust tone to fit your brand voice.
Suggested Tool:
ChatGPT or Claude (Expert Mode)
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Why You’ll Love It
✅ Prevents your messaging from blending into AI-generated noise
✅ Adds specificity and credibility without sacrificing clarity
✅ Helps your brand sound like a thinking organization, not a template
As AI gets better, polish becomes easier. Distinction becomes harder.
This prompt helps you protect the one thing AI cannot fully replicate: lived judgment, nuance, and voice.
Try it with your next LinkedIn post, press release, or executive email.
Talk soon,
Chris
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Here are a few articles from the past week to help keep you up to speed:
- Google I/O 2026: How the AI search update changes SEO and brand visibility
Launchcodex / Google Blog May 19, 2026 Google's biggest I/O announcement for PR pros: AI Mode has surpassed one billion monthly users, and brands cited inside AI answers earn 35% more organic clicks and 91% more paid clicks than non-cited competitors on the same query. For communicators, the metric is shifting — it's no longer about ranking, it's about being named.
- AI backlash becomes a real business risk
Axios May 17, 2026 New polling shows consumer excitement about AI has dropped from 50% to 19% in just two years — and 54% of Americans say they're experiencing AI fatigue. For brand communicators, this is a strategic warning: how you talk about AI is now a reputational variable, and audiences are increasingly punishing companies that feel AI-heavy or tone-deaf.
- How AI Has Changed the Rules for Content Creation
O'Dwyer's PR News May 15, 2026 Content is no longer scarce — credibility is. This sharp piece argues that AI floods channels with volume while real scarcity shifts to verifiable, consistently sourced, human-edited information. The communications teams that win will be those applying editorial judgment, not just output speed.
- The State of AI Regulation for Brands: May 2026
EPR / PR News May 2026 A national brand campaign now crosses at least five different state AI compliance regimes. This deep-dive maps the patchwork — including New York's synthetic performer disclosure rules effective June 2026 and the EU AI Act's accelerated disclosure deadline of December 2, 2026. The strategic case: build to the strictest standard now, and roll it down.
- 2026 Report: Confidence Gap Hinders AI in Communications
Tech Intel Pro May 2026 Communicators rate AI as urgent (7.4/10) and valuable (8.1/10) — but their confidence in actually using it effectively lands at just 4.2/10. Access to tools isn't the bottleneck. Belief is. Worth sharing with your CMO when making the case for dedicated AI practice time.
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