Prompt of the Week: The AI Narrative Audit

Hi Reader,

OpenAI just bought a talk show.

Not a tech company. Not a data provider. A talk show. TBPN — the three-hour daily livestream that's basically SportsCenter for Silicon Valley — now reports to OpenAI's Chief Global Affairs Officer.

Let that sink in for a second.

The biggest AI company in the world decided the best way to shape public perception wasn't through press releases or media pitches. It was to own the channel.

And here's what I keep coming back to: if OpenAI is this intentional about controlling its own narrative, shouldn't you be at least as intentional about understanding what AI is saying about your brand?

Because right now, when someone asks ChatGPT, Gemini, or Perplexity about your company — or your CEO — they're getting an answer. And most comms teams have no idea what that answer is.

That's the gap. And that's this week's prompt.

👇🏽 Here's the prompt:

Prompt of the Week

🎯 Expert Mode: The "AI Narrative Audit"

Scenario: Your brand's reputation is increasingly shaped by what AI platforms tell people — not just what journalists write. This prompt helps you discover exactly what AI is saying about your organization and build a plan to close the gap between that narrative and the one you want.

Instructions:

1️⃣ Open ChatGPT, Claude, and Google Gemini in three separate tabs. In each one, type this prompt:

"Give me a comprehensive overview of [YOUR COMPANY/EXECUTIVE NAME]. Include their reputation, key strengths, any controversies, and how they compare to competitors in their space."

2️⃣ Copy each response into a single document. Highlight differences — where do the three platforms agree? Where do they diverge? What's outdated, incomplete, or flat-out wrong?

3️⃣ Now run this follow-up in each platform: "If a journalist were researching [YOUR COMPANY/EXECUTIVE] for a story, what would you tell them? What are the most important things to know?"

4️⃣ Compare the AI-generated "journalist brief" to your actual messaging framework. Note every gap: missing proof points, outdated positioning, competitor framing you didn't expect, or narratives you've moved past but AI hasn't.

5️⃣ Draft a one-page "AI Narrative Gap Report" with three columns: What AI Says | What We Want It to Say | Action Steps. Prioritize the top 3 discrepancies and assign owners for content, PR, and SEO/GEO fixes.

Suggested Tool: Claude (for the deepest, most nuanced analysis — then cross-check with ChatGPT and Gemini for comparison)

Why you’ll love it:

It takes 20 minutes and reveals what months of media monitoring might miss — the AI-generated narrative about your brand that's shaping perception right now.

It gives you a concrete action plan, not just insights — you'll walk away with specific gaps to fix and owners assigned to each one.

It future-proofs your comms strategy — as more stakeholders turn to AI for research, the brands that manage their AI presence now will own the narrative later.

This is the kind of audit most teams think they'll "get to eventually." But with AI search usage growing every quarter, eventually is already too late. Run it this week. You'll be surprised what you find.

Here are a few articles from the past week to help keep you up to speed:

Google I/O 2026: How the AI search update changes SEO and brand visibility
Launchcodex / Google Blog May 19, 2026 Google's biggest I/O announcement for PR pros: AI Mode has surpassed one billion monthly users, and brands cited inside AI answers earn 35% more organic clicks and 91% more paid clicks than non-cited competitors on the same query. For communicators, the metric is shifting — it's no longer about ranking, it's about being named.
AI backlash becomes a real business risk
Axios May 17, 2026 New polling shows consumer excitement about AI has dropped from 50% to 19% in just two years — and 54% of Americans say they're experiencing AI fatigue. For brand communicators, this is a strategic warning: how you talk about AI is now a reputational variable, and audiences are increasingly punishing companies that feel AI-heavy or tone-deaf.
How AI Has Changed the Rules for Content Creation
O'Dwyer's PR News May 15, 2026 Content is no longer scarce — credibility is. This sharp piece argues that AI floods channels with volume while real scarcity shifts to verifiable, consistently sourced, human-edited information. The communications teams that win will be those applying editorial judgment, not just output speed.
The State of AI Regulation for Brands: May 2026
EPR / PR News May 2026 A national brand campaign now crosses at least five different state AI compliance regimes. This deep-dive maps the patchwork — including New York's synthetic performer disclosure rules effective June 2026 and the EU AI Act's accelerated disclosure deadline of December 2, 2026. The strategic case: build to the strictest standard now, and roll it down.
2026 Report: Confidence Gap Hinders AI in Communications
Tech Intel Pro May 2026 Communicators rate AI as urgent (7.4/10) and valuable (8.1/10) — but their confidence in actually using it effectively lands at just 4.2/10. Access to tools isn't the bottleneck. Belief is. Worth sharing with your CMO when making the case for dedicated AI practice time.