Prompt of the Week: The Executive Angle Finder

Hi Reader,

This week, OpenAI shut down Sora.

Not quietly. With a press release that basically said: novelty isn't enough anymore. The market wants real value, not impressive demos.

That's the same pressure your executives are facing on LinkedIn and in bylines right now.

AI has made it easy to publish. So everyone is publishing. And most of it sounds exactly the same — polished, confident, and completely forgettable.

The executives who break through aren't the ones with better writing. They're the ones with a point of view that only they could own.

This week's prompt helps you find that angle.

👇🏾 Here's the prompt:

Prompt of the Week

🎯 Expert Mode: The "Executive Angle Finder"

Scenario:

Your executive needs to show up on LinkedIn or in a byline — but every angle they're considering sounds like something anyone in the industry could have written.

Instructions:

1️⃣ Gather three things: your executive's bio (2–3 sentences), your company's current focus or recent news, and one trending topic in your industry right now.

2️⃣ Open ChatGPT or Claude and paste this prompt:

"You are a thought leadership strategist. Based on the following executive background, company context, and industry topic, generate 5 distinctive angle ideas for a LinkedIn post or byline. For each angle, explain what makes it counterintuitive or differentiated — avoid generic takes. Prioritize angles that only this specific person, given their background and vantage point, could credibly own."

3️⃣ Review the 5 angles. Flag any that feel too generic or off-brand. Ask the AI to push further on the ones with the most potential.

4️⃣ Pick your strongest angle and ask: "Now draft an opening paragraph for this angle that hooks the reader in the first line without starting with 'I.'"

5️⃣ Refine from there — the goal is a distinctive POV that sounds like your executive, not like everyone else covering the same topic.

Suggested Tool: ChatGPT, Claude, or Gemini

Why You'll Love It

Turns your executive's unique vantage point into a competitive advantage
Saves hours of back-and-forth trying to find an angle that doesn't feel generic
Works for LinkedIn posts, bylines, speaking abstracts, or media pitches

The best thought leadership isn't better writing — it's a perspective your audience can't get anywhere else. This prompt helps you find it.

Talk soon,

Chris

Here are a few articles from the past week to help keep you up to speed:

Google I/O 2026: How the AI search update changes SEO and brand visibility
Launchcodex / Google Blog May 19, 2026 Google's biggest I/O announcement for PR pros: AI Mode has surpassed one billion monthly users, and brands cited inside AI answers earn 35% more organic clicks and 91% more paid clicks than non-cited competitors on the same query. For communicators, the metric is shifting — it's no longer about ranking, it's about being named.
AI backlash becomes a real business risk
Axios May 17, 2026 New polling shows consumer excitement about AI has dropped from 50% to 19% in just two years — and 54% of Americans say they're experiencing AI fatigue. For brand communicators, this is a strategic warning: how you talk about AI is now a reputational variable, and audiences are increasingly punishing companies that feel AI-heavy or tone-deaf.
How AI Has Changed the Rules for Content Creation
O'Dwyer's PR News May 15, 2026 Content is no longer scarce — credibility is. This sharp piece argues that AI floods channels with volume while real scarcity shifts to verifiable, consistently sourced, human-edited information. The communications teams that win will be those applying editorial judgment, not just output speed.
The State of AI Regulation for Brands: May 2026
EPR / PR News May 2026 A national brand campaign now crosses at least five different state AI compliance regimes. This deep-dive maps the patchwork — including New York's synthetic performer disclosure rules effective June 2026 and the EU AI Act's accelerated disclosure deadline of December 2, 2026. The strategic case: build to the strictest standard now, and roll it down.
2026 Report: Confidence Gap Hinders AI in Communications
Tech Intel Pro May 2026 Communicators rate AI as urgent (7.4/10) and valuable (8.1/10) — but their confidence in actually using it effectively lands at just 4.2/10. Access to tools isn't the bottleneck. Belief is. Worth sharing with your CMO when making the case for dedicated AI practice time.